What I do

Clarity for the decisions that matter.

Every serious decision about your market rests on something. My job is to make sure it rests on evidence — gathered from outside your building, researched deeper than there's usually time for, and told to you straight.

How I work

I turn a noisy market into a straight answer.

The raw material

Most of the picture is already out there.

  • Finding it isn't the hard part — it's everywhere
  • Signal from noise: what matters, what holds up, what's real
  • Turned into something rigorous
The work

The research goes deep.

  • Quantitative and qualitative analysis across thousands of sources
  • Depth and rigor most research never reaches — made possible by skilled use of AI
  • Understanding you can act on, not a data dump
What you get

Built for you, built to be used.

  • The specific answer to your question, not a generic report
  • In a form your team will actually use
  • Usually interactive, not a static doc — a deck if you'd rather
In practice

What that looks like.

A VP of Marketing got a full, evidence-based picture of their core buyer personas — complete profiles, and specific, actionable guidance on where their marketing was missing the mark and how to actually reach them.

A startup founder, armed with an intimate, evidence-based understanding of every main competitor, shaped the company's product direction, positioning, pricing, and value proposition around it.

A VP of Business Development entering a new market got the real picture first — the players, the gaps, the customer landscape, and what mattered most: where the real opportunities were and how to break into them — before making the move.

Different decision every time. Same result: you stop guessing.

See some of my work →

What it takes

What I'll need from you.

Three things make this work:

  • A real decision — one with consequences, not "tell me about the market"
  • Access to the people inside your team who hold the context
  • The room, and the trust, to be a real advisor

That third one matters most. Give me that, and you get more than findings — an honest, independent read of what's really going on, and a clear recommendation on what to do about it, told to you straight, even when it points somewhere you didn't expect. That's when I'm worth having in the room.

Two ways in

Done for you, or with you.

Done for you

I run the whole thing and hand you the answer — fully worked through, customized to your needs, and ready to act on.

With you

I work alongside your team — whether that's building AI agents and automations or training and mentoring your people — so you get the answer now, and your team comes out of it able to do more on its own. Best when the same questions keep coming back.

Got a call you can't afford to get wrong?

Let's talk →