Competitive Analysis
Coming soon
Full competitor landscape before a Series B fundraise
A founder needed a defensible view of the competitive landscape for investor conversations — evidence-based, not just positioning copy.
The context, the approach, and the artifact itself — so you can see exactly what working together produces.
Clients share sensitive strategy. Every case here is real — real question, real process, real output — with all identifying details removed. What you see is what I actually built.
Case studies are being added here as clients confirm they're comfortable being referenced in anonymized form. Live artifacts are embedded where possible — interactive deliverables, not just descriptions of what was done.
A founder needed a defensible view of the competitive landscape for investor conversations — evidence-based, not just positioning copy.
A VP of Marketing needed evidence-based buyer profiles — real evaluation criteria, real objections, real language — to reframe messaging for a new segment.
A VP of Business Development needed the real picture of a new market before committing resources — players, gaps, customer landscape, and where the actual opportunities were.
Where clients have agreed to share the output format — with all data swapped for representative placeholders — I embed the actual deliverable. Not a screenshot. The real thing.
A live-updating competitive intelligence tracker — automated signal collection, categorized by relevance, with analyst commentary. Built in Notion / Airtable.
A working competitive battlecard with objection handling, win/loss themes, and positioning guidance — the kind sales actually uses, not the kind that sits in a folder.
A documented, repeatable workflow for running competitor and market analysis with AI — from sourcing to synthesis to output. Built to be handed off to a team.
Want to see what this looks like for your question?