The blog

CI × AI

Notes on reading markets, telling signal from noise, and using AI for research.

What Is Competitive Intelligence (CI)? An Introduction
Research practice

6 Questions to Ask Before Starting a Competitive Intelligence Project

3 Simple Competitive Analysis Frameworks to Use in Your CI Strategy
Latest notes

Win/Loss Research: Why It Fails and How to Redesign It

A Practical 2–4 Hour Competitor Analysis & Market Intelligence Sprint for PM/PMM Teams

Why Competitive Intelligence Is More Than Competitor Analysis

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