Markets
Where the opportunity actually is — size, shape, where it's moving, and whether it's worth your time.
Competitive & Market Intelligence Know.
Know.
Don't guess.
Evidence for the calls you can't afford to get wrong.
I bring external, evidence-based understanding of your market, customers, and competitors — so high-stakes calls rest on reality, not assumptions.
The situation
Your team knows the market. Big decisions need more than that.
Your team knows the product, the customers, the competitors. That knowledge is an advantage — right up until a decision is big enough that being close to it becomes a blind spot. The signals stop lining up. Everyone has a read, and the reads don't agree.
Understanding a market well enough to bet on it is its own discipline — knowing which signals hold weight, where the evidence actually points, how to turn a pile of noise into something a room full of senior people can decide on. Most teams have never had to build that muscle, because it's not what they're for.
It's what I'm for. I bring the outside view, the methods, and the evidence — so the call rests on reality, not on whoever argued hardest.
Get clarity on…
Customers
What they need, how they decide, and why they choose what they choose.
Competitors
What they really offer, where they're strong, and where the room is for you.
The output isn't a document. It's clarity on what matters next.
When people bring me in
01
A deal or RFQ is on the line and you need to know exactly where you stand against the field.
02
You're moving into a new market, segment, or geography and you can't afford to learn it the expensive way.
03
You need a constant read on the landscape — not a snapshot that's stale by the time it's done.
04
Sales keeps asking for proof and you need a factual basis for what you're saying.
05
Your positioning has to hold up against scrutiny, not just sound good in a deck.
06
Something isn't landing and the internal reads don't agree on why.
Selected work
See selected work → Real engagements, anonymized — the context, the approach, and the artifact itself.
In their words
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About
Hi, I'm Alina Sharon-Green.
I build competitive-intelligence programs and run hands-on research for B2B tech teams — on decisions that range from the tactical to ones that set direction for years.
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